Every year since 2000, Pantone crowns a color meant to capture the cultural mood.
Sorted into hue families, the choices lean warm, with reds dominating, while yellows, greens, and purples
are rare. Hover any color for its record; the second view tests whether the picks are getting less vivid.
Wedge width = number of years the family was chosen. Each outer segment is one color. Neutral is its own family.
As the colors get less vivid (top), the names get more abstract (bottom). Hover over any dot. Chroma trend is descriptive only (n=27).